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I love helping small businesses stand out with unique collateral + strategic marketing ✨ Join my newsletter to follow along my creative journey! From tips and tricks to looks behind the scenes! 🎨 color lover 🌻 Flower child 🍃Nature enthusiast
November 17, 2025 Hello Reader, I’ve been doing a lot of reflecting this season — the kind that comes from stepping back, taking a breath, and looking honestly at what kind of work actually lights me up. I realized I’ve been offering too much, doing work that was fine… but not work that energizes me or fits the direction I want to grow. All of that reflection has led me to simplify. I’m narrowing my focus, choosing the work that feels good for my energy, my creativity, and my life. And the...
July 18, 2025 Hello Reader, This summer’s been full — of trailhead moments, big creative energy, and a lot of behind-the-scenes work. I just wrapped up my blog series Make Your Own Map, a candid look at what it really takes to carve out a creative career in the outdoor space — especially if your path looks a little different. Whether you’re a guide-turned-creative or a desk-job-escapee (like me!), I hope this series helped you feel a little more grounded — or at least less alone. Missed a...
September 29, 2023 Hello Reader, It is crazy to believe September is coming to an end! This month has been a whirlwind. I started a new contract role on September 1 and I've also been working in my office! Things have been so busy around here I haven't had much time to think about this newsletter, let alone get a blog out or add a new product to my store. So a brief update from me: My new contract role is with the Society of Outdoor Recreation Professionals (SORP). I'm also still working with...